Pitch To Publicity:
An insider look at how local media works, what to know to secure media exposure and strategies to gain confidence on camera

By the end of this short course, you will have a better understanding of how local media works, what to do and not do when pitching to media, how to best prepare for interviews and media appearances, along with proven tips to gain confidence to be on camera.
- This is for you if you want media exposure for your brand or business, but don’t know where or how to start.
- This is for you if you want the confidence and skills to be on camera representing your business.
Testimonials

Media Training Course: Pitch to Publicity
Pitch to Publicity is a digital media training course designed to give you an insider’s look at how local media works and equip you with the tools to secure media exposure. In this short course, you’ll learn the essentials of pitching to media, what to do (and avoid) when reaching out to media professionals and effective strategies for preparing for interviews and media appearances. By the end of the course, you’ll have the confidence and know-how to shine on camera and engage with the media like a pro.
The course will help you have a better understanding of how media works, how to define your message, what you need to know to successfully pitch to media, how to prepare for interviews, the importance of body language and how to gain confidence to be on camera.
You’ve worked so hard to create a brand or business, but are you missing out on valuable media exposure? Imagine being able to reach out to media professionals with a compelling pitch and booking segments on TV with the confidence to be on camera!

Meet the coach!
My name is LAUREN.
Hi, I’m Lauren Petrowski. I have nearly 20 years of on camera experience. I’ve worked as a news reporter, anchor and TV host. During my time in TV news, I received dozens of pitches a day from businesses and publicists wanting to book segments on our show. Some of those pitches I responded to, and others I deleted right away. I’m sharing what makes a good news pitch, what to include and leave out and how to find the right media professionals to contact to highlight your brand or business.
I provide insight on how local media works to set you up for success. I also help businesses develop and define their message, along with providing tips on how to stick with that message during media appearances. My media training sessions include what you need to know to answer questions successfully, along with proven tips to help you gain the confidence needed to be on camera. I also address body language and what to wear to look and feel your best. I would love to work with you and help you achieve your media goals.
Meet the coach!
My name is LAUREN.
Hi, I’m Lauren Petrowski. I have nearly 20 years of on camera experience. I’ve worked as a news reporter, anchor and TV host. During my time in TV news, I received dozens of pitches a day from businesses and publicists wanting to book segments on our show. Some of those pitches I responded to, and others I deleted right away. I’m sharing what makes a good news pitch, what to include and leave out and how to find the right media professionals to contact to highlight your brand or business.
I provide insight on how local media works to set you up for success. I also help businesses develop and define their message, along with providing tips on how to stick with that message during media appearances. My media training sessions include what you need to know to answer questions successfully, along with proven tips to help you gain the confidence needed to be on camera. I also address body language and what to wear to look and feel your best. I would love to work with you and help you achieve your media goals.

Get Media-Ready!
Gain the skills, confidence, and insider knowledge you need to secure media coverage and shine on camera—choose the package that fits your goals and get started today!
Have questions? Message me!
Fill out the form below to find out more about my Pitch to Publicity course, and let’s elevate your brand together!
Get Personalized Media Coaching
With 1:1 Media Coaching Calls
If the Pitch to Publicity Media Training Course isn’t quite what you’re needing right now, I’ve got you covered! I’m now offering 1:1 Media Coaching—a private, 30-minute video call where we’ll dive deeper into your specific media goals.
On this 30 min Video Call, I will personally help you:
– Address your media goals
– Build a plan to reach your goals
– Go over your pitch
– Walk you through all of your questions